Welcome to Hocus Pocus Focus: Making Sense of It All
I published my first HPF newsletter recently and while it should have been the second, I wanted to share it immediately while the insights were
The Fruit Level Framework: A Dual Identity Approach to Account Qualification
This month, I was qualifying my accounts for next year and hit the same wall every sales professional knows: “high, medium, low potential” tells you
Making Sense of Enterprise Technology and Business Complexity
HPF exists because enterprise leaders are dealing with increasingly complex technology decisions without clear guidance on what actually works in practice.
Every vendor promises transformation, every consultant has a framework, and every expert has an opinion. The challenge isn’t finding information – it’s finding what delivers real business results under real-world pressure.
What HPF Covers
Practical Decision Frameworks – Tools you can implement immediately to improve technology investment outcomes and business processes.
Technology Reality Checks – Cutting through AI hype, cloud transformation promises, and emerging tech claims to understand what actually impacts business results.
Strategic Implementation Guidance – How to approach build-versus-buy decisions, SaaS transitions, and enterprise technology investments based on what works in practice, not theory.
Framework Applications – Real-world applications of proven approaches like MECE, Jobs-to-be-Done, and custom frameworks developed through enterprise experience.
The Approach
My background spans building enterprise systems, running technology companies with international teams, and helping organizations make complex technology investments. This combination provides perspective on what’s technically possible versus what works in business reality.
The approach is systematic: build hypotheses, test solutions, measure results, iterate based on data. Whether it’s technology implementation, business strategy, or decision frameworks, the focus is on what delivers measurable outcomes.
Community Learning
HPF incorporates insights from enterprise leaders who’ve actually implemented these solutions. Your real-world experience becomes valuable content that helps others learn what works versus what just sounds impressive in presentations.
All HPF newsletter editions are published here and on LinkedIn. Subscribe on LinkedIn or check back regularly for new insights on making complex business and technology decisions simpler and more effective.