I published my first HPF newsletter recently and while it should have been the second, I wanted to share it immediately while the insights were fresh.

So welcome to my second “First Edition” of HPF.

This newsletter wasn’t planned. It started because I needed a place for posts that got too long and detailed for regular social media. The Fruit Level Framework was exactly that – an expanded way of thinking about account qualification that goes beyond the usual low, medium, high ratings that don’t tell you what to actually do.

My approach with HPF is to take complex business and technology topics and work through them systematically until they make sense. Making sense of it all, if you want – whether that’s navigating hybrid cloud decisions, choosing business frameworks, figuring out build versus buy decisions, or understanding what’s real versus hype in AI implementation.

What This Is Really About

We’re dealing with information overload in business and technology. Everything moves fast, methodologies multiply faster than we can evaluate them, and everyone has frameworks. Some are genuinely useful, others are mostly marketing dressed up with impressive terminology.

The challenge isn’t finding information – it’s finding what actually works and understanding how to apply it in your specific situation.

I work in enterprise technology at HPE, but my background spans building systems, running companies with international teams, and now helping organizations make complex technology investments. This gives me a perspective on what sounds good in theory versus what works under real-world pressure.

My approach comes from an engineering mindset – even though I don’t have the formal credentials, I think like an engineer. Build something, test it, see what works, iterate based on results. Whether it’s technology, business processes, or decision frameworks – if it doesn’t work in practice, it’s just noise.

What You Can Expect From HPF

This isn’t another generic business newsletter. Here’s what I’m working on:

Practical Frameworks – Like the Fruit Level approach to account qualification. Tools you can actually use, not just concepts to think about.

Technology Reality Checks – Cutting through AI hype, cloud transformation claims, and emerging tech promises to understand what actually delivers business results.

Decision-Making Tools – How to approach build-versus-buy choices, technology investments, and strategic decisions without getting caught up in vendor marketing or consultant theories.

Framework Applications – I don’t need to invent everything from scratch. Proven approaches like MECE and Jobs-to-be-Done work when applied correctly. Let’s explore what actually works in practice.

My Philosophy on Building Things Right

I like automating processes, but some things deserve careful attention – the thoughtfulness that can’t be rushed. Like building a house, if you hurry through the foundation just to get to the visible parts, you’ll be fixing problems later that could have been avoided.

This isn’t about perfectionism or getting paralyzed by decisions. It’s about understanding what you’re building and seeking the right expertise when it matters. Whether you’re implementing AI, choosing a SaaS platform, or designing a business process – take time to understand the foundation.

The best solutions aren’t always the fastest ones.

What’s Coming Next

I’m focusing on practical approaches to enterprise technology decisions:

AI Implementation – Beyond the marketing, what actually works for business AI adoption and what commonly fails.

Cloud Strategy – Most people think “cloud” means public cloud, but private and hybrid options often make more sense. Let’s work through real decision criteria.

Build vs Buy Frameworks – Decision tools that help whether you’re scaling a startup or managing enterprise systems.

Community Learning – I want your input on what frameworks and approaches work in your environment. Your real-world experience helps everyone learn what actually delivers results versus what just sounds impressive.

The focus will be on applications across different business stages – startup constraints, mid-market scaling challenges, enterprise complexity. Same principles, different resources and requirements.

I’ll publish when there’s something valuable to share, not just to maintain a schedule. Quality over frequency.

If you work with technology decisions, business frameworks, or just want practical approaches that work under pressure, this is for you. Share your experiences with what works and what doesn’t – that input becomes valuable content for everyone.

Check out the first edition on The Fruit Level Framework if you want to see this approach applied to account qualification – especially if traditional potential ratings don’t tell you what to actually do.

Let’s figure this stuff out together.